What businesses are missing in Canada?
Immigrants are becoming an increasingly influential social group.
The key to the success of modern business is to identify the unmet needs of customers. Sometimes it seems that this is no longer possible in Canada: people in the country have the opportunity to buy everything, and competition among manufacturers is significant. But it is not so. The main thing is to notice macro-trends in time and quickly implement them in your business.
In today's Canada, such trends are often set by immigrants. They often come to the country as skilled professionals, so on average they have high salaries and purchasing power. Also, there are more and more of them — Canada attracts new immigrants every year. If any business can attract them, it will be a great success.
An unusual store in Winnipeg has recently become popular: it sells clothes for Muslim women. The demand for hijabs, abayas and modest dresses is high in that city, where Muslims from Africa, India and Malaysia often visit. Canadian Muslim women want to dress modestly, practically and "Canadian style" — that is, to wear minimalist clothing in low-bright colors. There are two problems with ordering these clothes from abroad. First, things bought online may not fit in style or size. Women want to have the opportunity to try on the future purchase in the store. Second, Muslim clothing from other countries can look ridiculous in Canada. For example, in Morocco, a bright scarlet dress made of thin material is a great choice for every day. In Canada, it is too cold for it, and locals only dress brightly on holidays. A girl in a Moroccan outfit will look like a black sheep, and also risks freezing. That's why a store for Muslim women that sells warm clothes in muted colors became instantly popular in Winnipeg.
There are many similar examples among catering establishments and grocery stores. Japanese combos, Chinese noodle restaurants, traditional Greek food cafes, etc. are popular in Canada. There are even some very famous "post-Soviet" stores that sell buckwheat, condensed milk, kissel, and other products that evoke nostalgia in natives of the post-Soviet Union.
Migrants say they miss sweets and preserves from their native country very much. There is a lot of delicious and unusual food in Canada, but many people cannot forget candy and pickles from their homeland. Immigrants also want to buy books for children in their native language. They learn English quickly and without problems, but parents want them to know their native language as well. At least knowing several languages has never hurt anyone, and polyglot Canadians have a better chance of getting a good job. To teach children a language, you need quality literature: primers, textbooks, children's books, copybooks, and the like. A person who can provide his diaspora with these things is bound to become rich.
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