The Canadian government is investing in cider
This is how the authorities take care of the region's economy and local tourism.
Canadian authorities are investing CA$ 128,934 in the Nova Scotia Cider Association. The grant should help the organization to grow raw materials, make cider and promote it.
The generous investment in a not-so-obvious industry was announced by Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA:
"Nova Scotia produces some of the best apples in North America, so of course they make some of the best cider, too. Our federal government is helping these home-grown businesses diversify their products and find new customers, which is good news for communities and businesses in Nova Scotia."
The investment will also go towards organizing the Nova Scotia Cider Route and Ciders and Sliders cider festivals. In this way, the government hopes to help Nova Scotia's domestic tourism by bringing cider lovers from across Canada to these events.
Poet Comeau, president of the Nova Scotia Cider Association, emphasized the importance of the industry to the regional and national economy:
"Supporting local, home-grown cideries is important from a number of economic perspectives, including local job creation, capital investments, diversification and tourism impacts."
The Association is also about to embark on the development of a mobile app giving visitors easy access to information about Nova Scotia ciders.
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