The Canadian province is ahead of the rest of the world
How smart policy attracts professionals to Alberta.
Alberta is the engine of the Canadian economy and is also one of the most competitive economies in North America in general. The provincial government recognizes this and is ready to make economic life more diverse, create more working places, attract workers from all over the country to use their credentials in good-paying jobs.
In the fall of 2021, the provincial government passed the Labour Mobility Act so that highly skilled, certified Canadian professionals could make the most of their experience in Alberta.
"I am proud of this government’s efforts to ensure that everyone who wants to work in Alberta can use their skills and build rewarding careers. Not only will this legislation help us create jobs and diversify our economy, but it will also strengthen our workforce with the skilled workers Alberta needs," said Kaycee Madu, Minister of Skilled Trades and Professions.
In the summer of 2022, the Alberta government launched the "Alberta is Calling" campaign. This program aims to attract skilled workers and professionals to Alberta from the country's major industrial cities, Toronto and Vancouver. Earlier this year, a second phase of the campaign was launched to attract workers from coastal regions and southeastern Ontario.
The campaigns have been successful, with more than 30,000 people moving to Alberta from across Canada in the third and fourth quarters of 2022, and a total annual arrival rate of more than 45,000. This strong internal professionals migration is proof that Alberta has a consistent policy of targeting professionals by providing them with the best conditions.
"To maintain Alberta’s economic leadership in Canada, we need to ensure that skilled people arriving in our province can work to their full potential. Alberta is calling, and this change will help new Albertans find their dream job and enjoy the Renewed Alberta Advantage sooner," said Brian Jean, Minister of Jobs, Economy and Northern Development.
The C.D. Howe Institute estimates that reducing labour mobility costs by CAD 500 per person per year could attract about 20,000 additional workers to Alberta and increase the provincial GDP by CAD 2.8 billion.
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